How Are Colors And Our Personality Related?

Although many do not believe that emotions are linked to feelings, opinions or behaviors  , there are many who strongly believe in the link between colors and personality.

Very few choose garments of colors they dislike, nor do they paint their walls in these colors. Most have one or two favorite colors. But if you ask them the reason for these preferences, you can probably explain it.

Thanks to this, there seems to be a link between preferences for certain colors and specific personality traits. Research on the psychology behind colors can deepen our knowledge of this area.

Colors and personality: individual preferences

In fact, each person perceives colors differently and gives them different meanings. These can be physical differences in how our senses perceive the colors.

This becomes even more apparent with conditions such as color blindness. But each person’s life story also tends to influence how they associate different colors with specific emotional states.

Because of this, it is very difficult to come up with common rules and observations between different people. But it does not end there, because the following aspects can make it even more difficult:

• All colors have different shades – some cooler, others warmer. Each shade can produce different types of emotional reactions, even if they have the same base color.
• Sometimes there is a dissociation between a person’s values ​​and preferences. Someone may choose a specific color in a particular context, but prefer another in a different situation. For example, black may be synonymous with class and elegance for some, while others associate it with darkness and sadness.

To study the connection between colors and personality

In most cases  , the color of an object can influence people’s choices. Unfortunately, there is not much research that confirms this. This is because most of the conclusions from studies come from clues.

Although there is no solid evidence that validates the link between color and personality, there are globally accepted principles and phenomena in the field of psychology.

For example, there is some consensus when it comes to confirming that the colors a person prefers reflect to some extent their psychophysical and cognitive states.

In addition, some psychology experts who are interested in this subject say that it is  generally not good to avoid a certain color.

On the contrary, they recommend that we try to include at least a little of each color in our lives, as it seems to suggest higher psycho-effective balance.

Tell me your color and I’ll tell you about your personality

Everything seems to point to the fact that most people usually choose one color over another due to individual and specific circumstances each day. These color choices are made regarding clothing, decoration or food, among other things.

Therefore, we can conclude that the regularity of our choices of different colors reflects the regularity of our personality, and that there is therefore a connection between colors and personality.

What color psychology often addresses is that  drastic changes in the choice of one color over another reflect a person’s mood and essence of life.

On the other hand, researchers have developed hypotheses that the change from a preferred color also has another aspect. With this change, we can try to develop new characteristics to cope with changing circumstances in our lives.

Colors and our personality traits

Finally, here are some  personality traits that psychology has associated with different colors over the years:

• Red: indicates willpower, ambition and energy.
• Blue:  defines the tendency to maintain the basis of a fixed set of principles and values, as well as the desire to live according to them.
• Yellow:  this color can indicate a dreamy and perfectionist personality.
• Green:  this color suggests a great preference for security and recognition.
• Orange: we can associate this color with a constant desire to relate to and spend time with other people.

• Black:  this is related to willpower and independence.
• Brown:  this suggests a desire for a simple life and the formation of strong bonds of friendship.
• White:  people with this personality typology seek simplicity, openness and purity.